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Social Media & Campaigns
Creating social media campaigns that bring value to businesses - from social media marketing to physical display panels, to applications, to graphic design.
Sands for Singapore 10th Charity Festival
In addition to being part of the planning team for volunteerism activities, I also captured video footage and contributed to the editing process for social media content.
The 10th edition of Marina Bay Sands' signature Sands for Singapore Charity Festival raised nearly S$4.6 million for local charities, bringing the total since 2013 to over S$39 million. Held from 17 June to 25 August 2024, the Festival featured 10 weeks of community activities and fundraising initiatives, culminating in a three-day event at Event Plaza. Over 4,000 Marina Bay Sands Team Members volunteered more than 6,600 hours across 20 events, supporting causes such as toy donation drives, transitional shelter makeovers, and activities with seniors, showcasing the spirit of unity and giving.
#LearnYourDialect | Target Media
While Chinese Dialects face extinction in Singapore, we neglect the true importance and meaning of understanding and communicating in the language that holds a lot of heritage and culture. #LearnYourDirect is a campaign proposal for Target Media, as we explore the ways to spread the love for dialects, through Digital Display Panels (DDPs), Social Media Advertising and Applications!
It's Just Kombucha | Kombooboo
Kombucha is not viewed as a common drink but as a pricey, luxurious drink that is inaccessible. However, through this campaign, we aim to change people's perspectives by normalising Kombucha, having it anywhere, everywhere- because Kombucha can be an everyday drink that tastes good, healthy and isn’t intimidating to try.
More Than Just A Table | My-Desk.co
A campaign for My-Desk. co to evoke nostalgia and sentimental values. We aim to show that the customised table services from My-Desk. co is "More Than Just A Table", and instead, is a valuable company that transforms spaces with the tables of their dreams - a perfect space to forge memories!
