Shona Lee
Reignite | Jo Malone | Shona Lee
A solo project on a commercial for Jo Malone's Red Roses cologne. Yes, everything is done by yours truly! -Shona
"This generation is losing their ability to fall in love." However, Reignite counters the hopeless idea of love that our generation knows.
Reignite is a story-based commercial that shows how Jo Malone London Red Roses Cologne reignites a loveless relationship of a heartbroken woman. From withering roses to fresh roses, this commercial encapsulates the magic of this cologne through an abstract story form. This allows audiences to connect the dots - the beginning and ending which leaves a lasting impression and allows them to have the cologne in their minds.
PS: Red Roses symbolises romance and love (Jcharlow, 2012).